SaaS Case Studies
B2B and B2C SaaS companies trust us to drive trial signups, demo requests, and qualified leads at scale with Google Search and Display campaigns.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
Challenge
This SaaS client was spending $800 per acquisition with no clear path to profitability. Their previous agency had broad targeting and no conversion tracking beyond form fills.
$250
Cost Per Acquisition
-68%
+140%
Demo Requests
vs prior quarter
90 Days
Time to Result
Results
- Reduced CPA from $800 to $250 within 90 days
- Increased qualified demo requests by 140%
- Implemented proper GCLID tracking for full-funnel attribution
“They cut our CPA from $800 to $250 in just 90 days. Professional, responsive, and accountable.”
- David K., VP of Marketing
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
Challenge
A newly funded HR SaaS needed to prove product-market fit fast. They had no paid search history and a limited budget of $5K/month.
3x
Trial Signups
in 60 days
$42
Cost Per Trial
$20K
Monthly Spend Scaled
Results
- Tripled free trial signups within the first 60 days
- Achieved a $42 cost per trial signup
- Built a keyword portfolio that scaled to $20K/month spend profitably
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
Challenge
Competitors were bidding aggressively on this client's brand terms, siphoning off high-intent traffic and inflating acquisition costs across the board.
$180K
Revenue Recovered
per year
-45%
Brand CPC
<5%
Competitor Share
down from 30%
Results
- Recovered an estimated $180K in annual lost revenue
- Brand CPC dropped 45% with improved Quality Scores
- Competitor impression share on brand terms fell from 30% to under 5%