Furniture Brand Scales 10x, Holds 7x ROAS
High-AOV Furniture Retailer
$210K
Monthly Revenue
from $20K
7.0x
ROAS
held
10x
Spend Scaled
The Challenge
A high-AOV furniture retailer needed to scale spend aggressively without destroying efficiency, avoiding the common scale cliff seen in furniture e-commerce.
Our Strategy
Character Strategy built SKU-level Shopping campaigns, excluded low-ticket items, and paced budget increases weekly based on marginal ROAS. Search campaigns were limited to bottom-funnel queries only.
The Results
- Spend scaled 10x in four months while holding 7x ROAS
- Profitability remained intact throughout scaling
- Brand avoided the common scale cliff
They took us from $3K to $30K in spend and revenue followed. We never thought we could scale that fast without losing margin.
Amanda P.
Founder & CEO
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