Fitness Equipment Revenue Up 55%
Fitness Equipment Brand
$90K
Monthly Revenue
+55%
4.5x
ROAS
from 3.6x
$750
AOV
The Challenge
A high-ticket fitness equipment brand needed to increase revenue while protecting margin. Low-ticket accessories were inflating ROAS but not driving profit.
Our Strategy
Character Strategy rebuilt Shopping around high-margin products and split commercial vs home-gym intent. Feed titles improved around specs and use case. Spend on low-ticket accessories was reduced. Research-heavy queries were excluded.
The Results
- Revenue increased 40-70% with better AOV mix
- ROAS improved from 3.6 to 4.5
- Profit per order increased without relying on constant sales
Other E-commerce case studies.
1000+ Conversions in Month One
Digital Marketplace Startup
1K+
First Month Conversions
$6.93
Cost Per Conversion
Google Shopping ROAS Hits 8.4x
Premium Home Goods Brand
8.4x
ROAS
+210%
Revenue Growth
Seasonal Campaign Drives Record Q4
Specialty Gift Retailer
+85%
Q4 Revenue
6.7x
BFCM ROAS
Apparel Brand ROAS Climbs from 2.1 to 3.4
DTC Apparel Brand
3.4x
ROAS
$200K
Monthly Revenue
Supplements Brand CPA Down 35%
DTC Supplements Brand
$48
CPA
4.8x
ROAS
Furniture Brand Scales 10x, Holds 7x ROAS
High-AOV Furniture Retailer
$210K
Monthly Revenue
7.0x
ROAS
Home Decor Shopping Revenue Up 60%
Home Decor Store
4.6x
ROAS
+60%
Shopping Revenue
Electronics Revenue Doubles, ROAS Hits 3.2
Electronics Retailer
3.2x
ROAS
$420K
Monthly Revenue
Outdoor Gear Revenue Grows 60% YoY
Outdoor Gear E-commerce Brand
$670K
Annual Revenue
4.4x
ROAS
Skincare Brand Scales 5x, Holds 4.5x ROAS
DTC Skincare Brand
$225K
Monthly Revenue
4.5x
ROAS
Accessories Brand ROAS Jumps from 2x to 5x
DTC Accessories Brand
5.0x
ROAS
$150K
Monthly Revenue
Specialty Retailer PMAX ROAS Hits 5.1
Specialty Retailer
5.1x
ROAS
$300K
Monthly Revenue
Gifting Brand Scales 4x, CPA Holds Steady
DTC Gifts Brand
$35K
Monthly Revenue
$20
CPA
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