Education Case Studies
We help online course providers and educational institutions scale enrollment and student acquisition with targeted search and display campaigns.
Coaching Brand Triples Leads on Small Budget
Coaching & Consulting Brand
Challenge
A coaching brand needed to triple monthly leads on a small $3-5K budget while reducing CPL. Calendar slots were going to free-advice seekers, not buyers.
28
Booked Calls/Month
+180%
$130
CPL
-28%
$7K+
Avg Client Value
Results
- Monthly leads increased 3x while CPL fell 28%
- Calendars filled with more qualified calls
- Consistent lead flow achieved without large budget
“I went from 10 calls a month to 28. And these are real prospects, not tire-kickers asking for free advice.”
- Kevin D., Founder
Course Provider Inquiries Up 78%
Online Course Provider
Challenge
A course provider competing against large brands needed to increase enrollment inquiries while lowering cost per inquiry. Low-fit clicks from browsing traffic were wasting budget.
$62
Cost Per Inquiry
-31%
320
Inquiries/Month
+78%
14%
Enrollment Rate
+40%
Results
- Inquiries increased 50-90% while cost per inquiry dropped 25-35%
- Sales team saw fewer just-looking leads
- Higher share of applicants ready to commit within next intake