Education

Coaching Brand Triples Leads on Small Budget

Coaching & Consulting Brand

28

Booked Calls/Month

+180%

$130

CPL

-28%

$7K+

Avg Client Value

The Challenge

A coaching brand needed to triple monthly leads on a small $3-5K budget while reducing CPL. Calendar slots were going to free-advice seekers, not buyers.

Our Strategy

Focus shifted to problem-aware search terms tied to immediate pain. Ads were rewritten around outcomes, timeline, and who it is not for. Landing pages simplified to a single CTA with pre-qualification. Geo targeting tightened to markets with historically best close rates.

The Results

  • Monthly leads increased 3x while CPL fell 28%
  • Calendars filled with more qualified calls
  • Consistent lead flow achieved without large budget

I went from 10 calls a month to 28. And these are real prospects, not tire-kickers asking for free advice.

K

Kevin D.

Founder

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