Course Provider Inquiries Up 78%

A course provider competing against large brands needed to increase enrollment inquiries while lowering cost per inquiry. Low-fit clicks from browsing traffic were wasting budget.

Campaigns were split by course outcome and buyer readiness. Copy shifted from curriculum features to measurable outcomes and timelines. Qualification language reduced low-fit clicks. Landing pages simplified to one CTA with clearer next steps. Budget allocation adjusted weekly toward modules with strongest inquiry-to-enrollment rate.