E-commerce

Gifting Brand Scales 4x, CPA Holds Steady

DTC Gifts Brand

$35K

Monthly Revenue

+60%

$20

CPA

held

4x

Spend Scaled

The Challenge

A gifting brand needed to scale through seasonal demand without CPA drifting upward. Ideas and DIY searches were eating budget without converting.

Our Strategy

Spend was focused on high-intent gifting queries like gift-for plus occasion, recipient, and delivery timing. Seasonal winners were separated from evergreen products. Shopping structured around best-sellers and bundles. Landing pages emphasized delivery cutoffs and giftability.

The Results

  • Spend scaled 4x while CPA stayed steady at $18-22
  • Total sales grew 60%
  • Account stayed stable before, during, and after seasonal spikes

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