Financial Services
Financial Services CPA Down 30%
Financial Services Advertiser
$148
CPA
-30%
260
Conversions/Month
+44%
60%
Qualified Rate
from 45%
The Challenge
A financial services advertiser needed to reduce CPA in a regulated category while increasing conversion volume. Broad finance education traffic was wasting budget.
Our Strategy
High-intent apply/quote/get-approved terms were prioritized. Campaigns segmented by product type and eligibility. Ads pre-qualified with minimum requirements and clear offers. Landing pages reduced friction. Call tracking valued phone leads correctly.
The Results
- CPA dropped 25-35% while conversion volume increased
- Sales team spent less time on unqualified inquiries
- Efficiency improved even when CPCs rose
More Financial Services Results
Other Financial Services case studies.
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