Non-profit
500K Impressions for Awareness Campaign
Youth Education Foundation
500K+
Impressions
200%
Sign-up Goal
exceeded
3x
Engagement Rate
vs benchmark
The Challenge
A youth education foundation needed to build awareness for a new program launch but had no marketing budget beyond their Google Ad Grant.
Our Strategy
We crafted a Display and YouTube awareness campaign using the Ad Grant, supplemented by donated Google Ads credits. We targeted educators, parents, and community leaders.
The Results
- Generated over 500K impressions in the target demographic
- Program sign-ups exceeded goal by 200%
- Content engagement rate was 3x industry benchmark
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