Professional Services
Real Estate Agency CPL Down 40%
Real Estate Agency
$155
CPL
-38%
28
Monthly Leads
+100%
$11K
Avg Commission
The Challenge
A real estate agency in a competitive metro was paying for lifestyle traffic. Broad neighborhood browsing, renter queries, and out-of-area searches inflated CPL.
Our Strategy
Broad browsing was removed and focus shifted to sell-my-house, home-valuation, and high-intent area-plus-agent searches. Campaigns segmented by buyer vs seller intent with separate landing pages. Location settings tightened to avoid paying for out-of-area searches.
The Results
- CPL dropped 30-45% within three months
- Qualified inquiries rose with less time sorting noise
- Team spent more time on motivated sellers and serious buyers
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