Healthcare
Dental Inquiries Up 55%, CPL Down
Dental Clinic
$72
CPL
-24%
145
Inquiries/Month
+61%
18%
Landing Page CVR
from 11%
The Challenge
A dental clinic was wasting spend on generic dental traffic. Education and price-shopping queries were driving up CPL without filling chairs.
Our Strategy
Campaigns were split by procedure: implants, Invisalign, emergency, and cleanings. Search terms were refined weekly. Copy emphasized availability, financing, and patient qualifications. Landing pages simplified to one CTA with faster load times and trust signals.
The Results
- Appointment inquiries increased 40-70%
- CPL fell while front desk time on irrelevant calls decreased
- Clinic booked more high-value procedures without increasing spend
More Healthcare Results
Other Healthcare case studies.
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