Healthcare

Dental Inquiries Up 55%, CPL Down

Dental Clinic

$72

CPL

-24%

145

Inquiries/Month

+61%

18%

Landing Page CVR

from 11%

The Challenge

A dental clinic was wasting spend on generic dental traffic. Education and price-shopping queries were driving up CPL without filling chairs.

Our Strategy

Campaigns were split by procedure: implants, Invisalign, emergency, and cleanings. Search terms were refined weekly. Copy emphasized availability, financing, and patient qualifications. Landing pages simplified to one CTA with faster load times and trust signals.

The Results

  • Appointment inquiries increased 40-70%
  • CPL fell while front desk time on irrelevant calls decreased
  • Clinic booked more high-value procedures without increasing spend

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