Healthcare
Medical Clinic Doubles Consultations
Cash-Pay Medical Clinic (2 Locations)
$75
CPL
-46%
330
Consultations/Month
+106%
$250K+
Est. Monthly Revenue
The Challenge
A two-location cash-pay medical clinic needed to lower lead costs while increasing consultation volume. Insurance-related searches inflated costs with zero ROI.
Our Strategy
Campaigns were separated by procedure and intent, with insurance-related searches removed entirely. Ad copy was rewritten to qualify patients upfront. Landing pages were rebuilt around one primary action. Forms simplified and mobile speed issues fixed.
The Results
- CPL dropped 35-55% while consultations doubled
- Staff time on unqualified calls decreased
- Patient acquisition became predictable instead of burst-driven
Our consultation volume doubled and the leads are actually qualified. We stopped wasting time on insurance calls entirely.
D
Dr. Sarah N.
Medical Director
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