Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
-50%
6,500
Monthly Signups
+63%
$20K
Monthly Spend
The Challenge
A consumer mobile app was wasting spend on low-quality installs. Vague keywords and broad targeting inflated costs with minimal downstream engagement.
Our Strategy
Vague keywords were removed, match types tightened, and campaigns aligned to specific use cases. Landing pages clearly communicated app value before install.
The Results
- Cost per signup dropped 30-50%
- Signups increased from 4,000 to 6,500 per month
- Downstream engagement improved significantly
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
310
New Customers/Month
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