Subscription SaaS Stabilizes Acquisition
Subscription SaaS Platform
$185
CAC
-29%
310
New Customers/Month
+41%
+10%
Month 3 Retention
The Challenge
A subscription SaaS needed to lower CAC and stabilize acquisition costs. Churn made growth fragile and high-volume campaigns produced low-retention cohorts.
Our Strategy
Character Strategy narrowed targeting to customer segments with historically strong retention. Education traffic was separated from high-intent searches. Ads described who the product is for, price expectations, and core differentiators. Landing pages emphasized fastest path to activation.
The Results
- CAC dropped 22-38% with more predictable acquisition
- Reduced churn-sensitive spending
- Business could forecast growth more reliably
Other SaaS case studies.
CPA Slashed by 68% in 90 Days
Series B Project Management Platform
$250
Cost Per Acquisition
+140%
Demo Requests
3x Free Trial Signups with Search
Early-Stage HR Tech Startup
3x
Trial Signups
$42
Cost Per Trial
Defended Brand Search, Recovered $180K/yr
Enterprise Analytics Platform
$180K
Revenue Recovered
-45%
Brand CPC
CAC Cut 40% for Mid-Market SaaS
Mid-Market B2B SaaS Platform
$190
CAC
170
Demos/Month
Cost Per Signup Halved for Mobile App
Consumer Mobile App
$2.80
Cost Per Signup
6,500
Monthly Signups
Trial Volume Doubled Without Quality Drop
SaaS Productivity Tool
350
Monthly Trials
+50-120%
Conversion Rate
Healthtech SaaS Cuts CAC, Lifts Trial Quality
Healthtech SaaS Platform
$380
CAC
115
Paid Trials/Month
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