Renovation Leads Get Smaller but Better
Home Renovation Contractor
$125
CPL
-22%
8.5%
Landing Page CVR
+35%
$30K+
Avg Project Value
The Challenge
A renovation contractor was getting plenty of leads but too many were casual inquiries and inspiration-seekers. Close rates were low and sales time was wasted.
Our Strategy
Character Strategy filtered out inspiration and DIY searches and rebuilt around estimate and contractor intent. Campaigns were segmented by project type with matching pages and galleries. Copy emphasized timeline, minimum project size, and service area.
The Results
- Conversion rate improved 20-40%
- CPL dropped while lead quality increased
- Close rates increased and crews booked further out
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Multi-Location Dental Practice Scales
Dental Practice Group (5 Locations)
+65%
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Cost Per Patient
CPL Halved for Multi-Location Home Services
Multi-Location Home Services Brand
$52
CPL
270
Monthly Leads
Florida HVAC Revenue Nearly 3x in Two Years
Residential HVAC Service (Florida)
$2M
Annual Revenue
280
Monthly Leads
National Contractor Scales to 1,100 Leads/Mo
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1,100
Monthly Leads
$108
CPL
Plumbing Calls Up 3x, Calendar Filled
Regional Plumbing Service
160
Monthly Calls
$35
Cost Per Call
Regional Service Calls Up 2-3x
Regional Service Business
150
Monthly Calls
$33
Cost Per Call
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