National Contractor Scales to 1,100 Leads/Mo
National Contractor Brand
1,100
Monthly Leads
+144%
$108
CPL
held flat
$2M+
Est. Monthly Revenue
The Challenge
A multi-state contractor needed to scale qualified leads without CPL rising and without flooding branches with tire-kickers.
Our Strategy
Character Strategy rebuilt Google Search around service line and market maturity. High-intent terms were separated from research queries with strict weekly negatives. Geo was tightened to profitable ZIP clusters around branch coverage. Budget increases were paced only where lead-to-booked rate held.
The Results
- Lead volume increased 2-3x with CPL essentially flat
- Branch teams saw higher share of job-ready requests
- Fewer price shoppers and more predictable weekly production
We scaled from 450 to over 1,100 leads a month without our CPL going up. That never happened with our old agency.
Brian L.
VP of Growth
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