Regional Service Calls Up 2-3x
Regional Service Business
150
Monthly Calls
+131%
$33
Cost Per Call
-45%
62%
Booked Job Rate
The Challenge
A regional service business was struggling with broad match blowing up spend and location targeting leaking to out-of-area searches.
Our Strategy
Location signals were fixed by tightening targeting and turning off presence-or-interest leakage. Broad match was limited to proven themes with robust negatives. Call and form campaigns were separated. Ads were rewritten around urgency and availability.
The Results
- Calls increased 2-3x with stable spend
- Cost per call dropped into the $30 range
- Dispatch filled more consistently with fewer irrelevant inquiries
Other Local Service case studies.
80+ Qualified Leads Per Month
Regional HVAC Company
80+
Monthly Leads
4x
Team Growth
Law Firm Dominates Local Search
Personal Injury Law Firm
85%
Top 3 Position
2x
Call Volume
Multi-Location Dental Practice Scales
Dental Practice Group (5 Locations)
+65%
New Patients
$95
Cost Per Patient
CPL Halved for Multi-Location Home Services
Multi-Location Home Services Brand
$52
CPL
270
Monthly Leads
Florida HVAC Revenue Nearly 3x in Two Years
Residential HVAC Service (Florida)
$2M
Annual Revenue
280
Monthly Leads
National Contractor Scales to 1,100 Leads/Mo
National Contractor Brand
1,100
Monthly Leads
$108
CPL
Plumbing Calls Up 3x, Calendar Filled
Regional Plumbing Service
160
Monthly Calls
$35
Cost Per Call
Renovation Leads Get Smaller but Better
Home Renovation Contractor
$125
CPL
8.5%
Landing Page CVR
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