Plumbing Calls Up 3x, Calendar Filled
Regional Plumbing Service
160
Monthly Calls
+191%
$35
Cost Per Call
-50%
65%
Booked Job Rate
The Challenge
A plumbing service had underused dispatch capacity midweek. Inbound calls were inconsistent and too many leads were DIY searchers.
Our Strategy
Campaigns were rebuilt around emergency and same-day intent, segmented by service type. Radius targeting was tightened to serviceable ZIPs. Call-only ads were used for urgent terms. Aggressive negatives removed DIY, parts, and how-to queries.
The Results
- Calls increased 2-4x in one quarter
- Cost per call dropped into the $30 range
- Dispatch filled the calendar more evenly
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Landing Page CVR
Regional Service Calls Up 2-3x
Regional Service Business
150
Monthly Calls
$33
Cost Per Call
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